Fortune --- Bring happiness and prosperity to the family
Fortune was the first brand to produce and sell rice in a small-package format that caters to retail consumers in the Chinese market. Fortune’s sales network currently covers more than 20 provinces across China. We believe great rice comes from the best farms, we screen and test for the best and most fertile land for our Fortune rice products. We send technicians to help farmers with field management, providing guidance on fertilization, pesticide spraying, plowing, weeding and other areas. We also enforce specific requirements for harvesting, drying, storage methods and other areas in order to ensure consistency and a certain level of quality. For example, our farmers are required to conduct 26 procedures during the rice production process, and each procedure is monitored in real-time. As a result, our rice is highly nutritious and has a great fresh taste.
Fortune has received many awards for our pursuit of health.
*“Fortune” (Rice product) is authorized by holder of the trademark COFCO Food Sales & Distribution Co., Ltd.
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